Monday, June 9, 2008

THERE’S NO STOPPING RED HORSE BEER’S 10TH MUZIKLABAN

THERE’S NO STOPPING RED HORSE BEER’S 10TH MUZIKLABAN


03 June 2008, Ortigas Center – Red Horse Beer Muziklaban once again proves that it is the name to reckon with in discovering fresh breed of talents whose extra strong spunk keeps the Philippine rock music alive and kicking.

No other than the country’s rock legends led by icon Pepe Smith welcomed the six-month celebration of Red Horse Beer Muziklaban’s 10th year -- said to be the biggest, loudest and meanest rock event in 2008 -- what with a total of over P1 Million in cash and contracts awaiting the champion band in the grand finals this November.

“Knowing that more and more opportunities are opening up for our young ‘rock-istas’ now gives not just me, but as well as my colleagues from the school of Philippine rock and roll, the kick. Thank you Red Horse Beer for keeping Pinoyth Muziklaban launch party at the Elbow Room Bar in Metrowalk. rock music alive,” said Smith during the 10th Muziklaban launch party at the Elbow Room Bar in Metrowalk.

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Drumming up noise for the country’s ultimate rock band competition, Red Horse Beer sponsored a special gig organized by Events Circuit for rock and non-rock music fans, complete with performances from today’s hottest bands Kjwan, Greyhoundz, Mayonnaise and Muziklaban past winner Gayuma; with entertainment booths plus other elements that can only be described as intoxicatingly fun.

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Making the event more significant for Muziklaban’s ten-year journey is the Muziklaban Memorabilia, a gallery of mementoes from past Muziklaban winners and rock legends Pepe Smith, Reg Rubio (Greyhoundz), Marc Abaya (Kjwan) and Basti Astardi (Wolfgang).

According to Ray Encomienda, Red Horse Beer brand manager, these elements will also be replicated in other Muziklaban occasions nationwide in an effort to bring the beauty of rock music closer to the Filipino.

“Red Horse Muziklaban is a connection of freedom and emotion. We invite every Filipino, rock and non-music lovers alike, to open their souls and appreciate freedom, originality and the finest Filipino artistry through rock and roll,” Encomienda explained.

When asked what made this year’s Muziklaban extra special, Encomienda simply said: “Sa 10th year ng Muziklaban, kahit sino puwedeng makirak-rakan!”

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True enough, special guests during the launch party were the first to get a dose of Muziklaban’s unique way of making rock music available to everyone. Side activities including Rock-eoke, Rock-Gitara and Dancing Heads were offered to let non-rockistas experience the thrill of being a rocker, at least for the night.

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*Application forms for this year's RHB Muziklaban are available at any San Miguel Brewery Sales offices or you may contact Events Circuit at 7533702/7533709 for more details.


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